Scottish Canals join forces with Keep Scotland Beautiful to launch anti-littering initiative
Scottish Canals has joined forces with Keep Scotland Beautiful to launch a new anti-littering initiative at The Falkirk Wheel, following a growing issue with the amount of rubbish being dropped on roadsides and in car parks around the site. The campaign will encourage visitors to dispose of their litter appropriately or take it home with them.
The project supports Keep Scotland Beautiful’s roadside litter campaign ‘Give your litter a lift, take it home’, which is working to tackle the growing problem of litter on Scotland’s main roads and iconic routes. The campaign brings together government, industry, charities and the public sector in partnership to drive forward innovative Scotland-wide interventions. These raise awareness of the impacts of roadside litter – testing out new solutions which change behaviours to help solve the ever-increasing problem.
Scottish Canals joined Keep Scotland Beautiful at The Falkirk Wheel to launch the project. Campaign posters will be prominent throughout the area and bins will be branded with attention grabbing stickers – reminding visitors to do the right thing with their litter. Images of the campaign posters and the launch can be found here.
Scottish Canals staff will be monitoring litter levels on site throughout the summer and hope to see a reduction as a result of this initiative. With millions of visitors to Scotland’s canals each year, the team works really hard keeping the areas around the canals clean – protecting the environment and preserving the experience for new sightseers.
So far, baseline monitoring at a selection of car parks recorded 166 items of litter over two days, including 52 items of recyclable plastic. Over half of the litter observed came from people eating and drinking on the go. It is estimated that, on average, upwards of 50 littering offences take place each day at visitor car parks alone.
With 80% of marine litter deriving from land-based sources, this latest campaign will help to keep litter out of Scotland’s canals and support Scottish Canals and Keep Scotland Beautiful in their roles of conserving and protecting the environment and heritage for all to enjoy.
Materials are now on display at all of the Scottish Canals’ visitors centres. Further information can be found at www.keepscotlandbeautiful.org/roadsidelitter