Sail Scotland were given a warm welcome at the Gothenburg Boat Show over the past two weeks, promoting the very best of Scottish sailing and marine tourism in the west of Sweden.
Gothenburg Boat Show – Båtmässan – is an annual event showcasing major brands for an attendance of more than 56,000 visitors from across Sweden, Norway and Denmark. The Sail Scotland stand was positioned prominently to promote Scottish Canals, sailing schools, holidays, yacht charters, marinas and boatyards at the show.
There were many highlights from the show, from those who are planning to Sail Scotland for a whole season, to others planning to learn in Scotland. One visitor even donned their kilt to share their passion to fellow Swedes on the stand!
Nils Lygard will sail in Scotland for the third time in 2018, having first sailed to Scotland in 2016 following a discussion on the Sail Scotland stand in 2015. He said: “It was great to find Sail Scotland here in Gothenburg again. This summer I am sailing to Orkney, then down to Inverness through the Caledonian Canal. We love Skye and the Hebrides, but we are looking at exploring further south through the Crinan Canal and living on the boat in Scotland over the winter.”
Anna Sjöberg is now planning to take a RYA qualification in Scotland this summer. Whilst another group of three boats, are planning to cross the North Sea together to follow Sail Scotland’s whiskey route.
Gavin McDonagh, Chair of Sail Scotland said: “The continued Sail Scotland presence at Båtmässan, one of the largest boat shows in Scandinavia, is an excellent example of our strategic efforts to target key markets and grow sailing and boating in Scotland. We have exhibited in Sweden for the past four years and it is clear that this sustained approach is delivering benefits for marine tourism in Scotland.”
Sail Scotland Chief Executive, Daniel Steel, added: “Our presence in Gothenburg was a remarkable success again this year. We saw people returning to the stand to tell us about their visits to Scotland, because of previous visits to our stand. We are now looking forward to seeing even more Swedish visitors chartering and bring their own boats to Scotland for our world-class coasts and canals.”
Sail Scotland Chief Executive, Daniel Steel, also took to the stage to deliver a lecture to members of the Swedish Guest Harbours Association, who will make the journey to Scotland next month to attend Scotland’s Marine Tourism Conference and to share best practice and foster stronger links between Sweden and Scotland.
The Sail Scotland stand presence was supported by funding from Scottish Development International (SDI).
It has been a busy few weeks for Sail Scotland, delivering activity at Nautic Paris Boat Show, London. Following quickly on from this success, they will turn their attention to delivering Scotland’s Marine Tourism Conference on 13th March 2018, bringing the industry together from across the country to discuss how they work together to grow the sector and take advantage of the opportunities presented by Scotland’s Year of Coast and Water 2020.